Your organization’s stellar IP reputation is suddenly tanking – emails are going to spam folders, web traffic is slowing down, and blacklisting alerts are popping up in your monitoring systems. How did this happen, and what can you do about it?
Managing your IP reputation is crucial for email deliverability and online security. A bad reputation can send your emails to the spam folder, block purchases on your website through fraud prevention, or prevent logins for services like Netflix and Hulu. The good news is that it’s possible to get your IP reputation back up to par by following best practices, and by using a few simple tools.
IP Reputation Checker: Assess the Risk and Trustworthiness of an IP
IP Reputation Checkers are maintained by email filters for services like Gmail, Yahoo, and Outlook, as well as by cybersecurity and antivirus vendors. Detection of high complaint rates, spammy language, and other signs of malicious activity cause IP addresses to be added to blacklists. DNS amplification attacks – a tool used by attackers to bombard vulnerable servers with traffic – can also degrade an IP’s reputation, as can being part of a botnet used to send spam.
Once you know which blacklist your IP is in, work with IT/InfoSec to determine what caused your listing. Then, take corrective action – fixing website vulnerabilities, updating email practices, etc. – and request delisting from each of the blacklists. Remember that delisting may take some time, and once your IP is removed, be sure to monitor it regularly to ensure that it stays clean.
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Validating emails is a vital tool in the digital toolkit of businesses, developers, and various organizations aiming to enhance their user registration processes, maintain clean communication channels and increase deliverability. It helps reduce bounce rates, clean up subscriber lists and maximizes email marketing ROI by removing invalid and undeliverable addresses from the database.
An email validation and verification API provides a set of tools to ensure the quality of an incoming or collected email address at entry-points by providing the ability to check its syntax, detect typos and identifies the type of mail server it’s mapped to. This will help minimize bad data and improve the reliability of your mail servers’ reputation with the mail service providers.
Best Email Address Verification APIs for Reliable Communication
The email verification and validation process performed by mailboxlayer includes over 30 steps including a complete syntactic validation engine, checks for internationalized emails, domain verification (MX records), detection of disposable email services, ping requests to the corresponding mail servers and more. The result of each query is a numeric quality score that ranges from 0 to 1.
Mailboxlayer offers a simple REST-based JSON API that can be integrated into any enterprise system or website in a matter of minutes, allowing you to examine and validate each entry thoroughly in real time. The results are returned in a human-readable format that explains the status code in detail. This way you can understand what caused a query to fail and take action accordingly.
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Web Traffic Wizardry: Transform Your Site’s Performance with the Ultimate Toolkit
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